Itʼs been over 100 years and mail is still a daily part of life, but as the cost of printing and postage continues to rise, the paperless era has taken hold. And yet, companies are still spending an average of 20 cents per email just to send a message. Typically, the only feedback you get with this method is knowing if the customer received it. What does that accomplish? Not much.

Search Light is different, it gives you measurable results by tracking the response back to the site(s) that the email(s) direct the customers to visit. The really good news - thereʼs no more pay per email. Search Light is a product that you customize at the point of purchase. Your investment is made upfront, but once you send....and get real results, youʼll appreciate the fact that your not paying for postage!

A searchlight is an apparatus with reflectors for projecting a powerful beam of light of approximately parallel rays in a particular direction, usually devised so that it can be swiveled about.

• Create an online, published newsletter that can be emailed.
• Change out and revise the content at any time.
• Compile and manage your own list(s) and email to them at any time.
• Control and customize individual or group emails to suit your needs.
• View results of email campaigns and use those stats to further develop marketing efforts.
• Use your own template or existing page on your site
• No more pay per mail. Thereʼs a one-time set up fee and then itʼs all yours.

Back in the day of the traveling picture show, the marketing geniuses who created the original search light knew that in order to get people to pay for the show they had to get them there and they had to do it quickly and efficiently. It worked - people flocked liked magnets.

The flow of communication changed that way we do business and the way we market our products and services to consumers. As printing budgets continue to be slashed, companies are faced with the challenge of effectively communicating with their customers through the internet and using email to draw attention back to their products and services. Search Light is here to make the entire process run smoothly. You can create the mail piece (ie, a newsletter), email it out to your selected list and track the results. And you can do it on a consistent basis without piecing it together with PDFs and lists etc.. each time you want to send something. Think of it as a selfcontained, multi-tasking, marketing tool. Once you own it, youʼll wonder what to do with all that extra time.

Search Light gives you the ability to create and publish your own online newsletter and successfully deliver it to your target audience via email. In fact, you can create multiple newsletters, event announcements, invites, etc.. for multiple lists within your master list or create separate lists for different different newsletters. You manage the information and use it to best meet you goals. And, you own it.

 

You control the content, the look, and the list. In addition, you get reliable feedback(stats) regarding the response of your target audience which can then be used to further develop and revise your mailing list(s) and direct marketing efforts.

 

You only pay for the product once. Beyond that, the sky is the the limit because you now have an unlimited opportunity to reach customers.You essentially have a tool that allows you to create and publish content, email that content to current and potential customers, direct those customers to your site and track the process from beginning to end so that you can make informed marketing decisions and accurately measure your success. In addition, you will never have to pay per email again. Investing in Search Light is totally worth it.